About us

We research what buyers complain about.

WhatToSell is a product research tool for e-commerce operators. We mine real buyer conversations to surface the pain points that existing products haven't solved.

The team

Built by an interdisciplinary team

Guo Wei

Guo Wei

CEO

  • Serial entrepreneur
  • Physics at Fudan
  • MBA guest lecturer
Ji Nian

Ji Nian

AI Scientist

  • Physics B.S., Fudan University
  • Physics Ph.D., Univ. of Minnesota
  • Ex-Google & Tencent algorithm lead
Amber

Amber

COO

  • Finance, University of Tokyo
  • Consulting at Accenture

A rare combination of AI systems, physics, and commercial execution.

Backed by

Backed by

Recognition

Recognition

Trusted by

Trusted by

Get in touch

Have a product you want us to research?

Questions about the data, partnership ideas, or just want to say hi — reach out below.

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